Happy Meal

Child obesity is a national epidemic that begins at a very young age across various demographics. Children and adolescents who are obese are likely to be obese as adults and are therefore more at risk for adult health problems such as heart disease, type 2 diabetes, stroke, several types of cancer, and osteoarthritis. Raising awareness and shedding light on this often overlooked epidemic is paramount. The goal was to create a 24x36 poster intended to be plastered in train stations, on buses, and every other possible space.

A little bit about the process. I wanted to get away from computer-based work and do something with my hands. So I thought why not get an actual happy meal and make some experimental ketchup type for the poster? The bottom two photographs show the precise application ketchup.

Selected Works

Topographic SnowboardsArt Direction

American WhitewaterComing Soon

Shanta Foundation WebsiteWeb Development

Lone StarBranding Systems

DC KAYAKArt Direction

Gold King PaddlesSocial Awareness

Love Vs. HateSocial Awareness

Gavelda WebsiteWeb Development

Kronicle MagazineEditorial Design

Mouth ClosedSocial Awareness

Happy MealSocial Awareness

Car CrashPackaging

© Drew Althage