American Whitewater

Website redesign and front-end development project to create a mobile-friendly, to-the-point platform for paddlers and whitewater enthusiasts for easy access to river information. Main goals of the project: promote membership retention and enrollment, encourage user engagement with the community platform through graphic prompts, support on-water safety through a community-generated alert system utilizing push and email notifications.

Project to launch Winter of 2018.

To learn more about American Whitewater, visit

Selected Works

American WhitewaterComing Soon

Topographic SnowboardsArt Direction

Shanta Foundation WebsiteWeb Development

Lone StarBranding Systems

DC KAYAKArt Direction

Gold King PaddlesSocial Awareness

Love Vs. HateSocial Awareness

Gavelda WebsiteWeb Development

Kronicle MagazineEditorial Design

Mouth ClosedSocial Awareness

Happy MealSocial Awareness

Car CrashPackaging

© Drew Althage