DC KAYAK

Goal

Define and implement a contemporary branding system. Build a webapp which provides accurate and accessible real-time river flow data for Mid-Atlantic whitewater enthusiasts. 

Solution

Whitewater culture is often associated with excessive alcohol consumption, poor hygiene, and extraordinary "dirt baggery". The new branding system is an homage to Alan Siegel's NBA logo to help give those whitewater bums a bit more agency.

Roles

Travis Bock, Development Lead
Justin Raines, Back-end Developer
Drew Althage, Art Director + Front-End Developer

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Selected Works

DEN Real EstateArt Direction

Another Weather AppFront End Development

Topographic SnowboardsGraphic Design

DC KAYAKArt Direction

Yay Nay IPAArt Direction

AltoidsGraphic Design

Social PostersGraphic Design

LogosBranding

Kronicle MagazineGraphic Design

Lone StarPackaging

Gold King PaddlesSocial Awareness