DC KAYAK

Goal

Define and implement a contemporary branding system. Build a webapp which provides accurate and accessible real-time river flow data for Mid-Atlantic whitewater enthusiasts. 

Solution

Whitewater culture is often associated with excessive alcohol consumption, poor hygiene, and extraordinary "dirt baggery". The new branding system is an homage to Alan Siegel's NBA logo to help give those whitewater bums a bit more agency.

Selected Works

Topographic SnowboardsArt Direction

DC KAYAKArt Direction

LogosBranding

Social PostersArt Direction

AltoidsAdvertising

Lone StarPackaging

Gold King PaddlesSocial Awareness

Kronicle MagazineEditorial Design