Yay Nay IPA

About 

Dive Bar Brewing Co was experimenting with a new IPA brew formula and wanted to get consumer feedback via a simplified voting process on yaynayipa.com. If people liked the beer, they would vote Yay, if they did not, they would vote Nay. If the consumers voted in favor of the new IPA, Dive Bar would go ahead and brew more, if the majority was against the experimental concoction, well, Dive Bar would likely brew more anyway.

Goal 

Create a campaign that promotes consumer engagement and that works inline with Dive Bar's rough n' tumble, no bs, brand.

Solution 

We created a package design that was both clean and simple but also had the rough elements and attitude one expects from their local dive. 

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ALTERNATES
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